Privacy Policy

1.1 Information You Provide Directly

We collect information you voluntarily provide when you:

• Connect advertising platform accounts via OAuth or another supported connection method
• Contact us for support or enquiries

1.2 Advertising Platform Data

When you connect an advertising platform account (such as Google Ads, Display & Video 360, Meta Ads, TikTok Ads, X Ads, or others), we access campaign performance data on your behalf via each platform's official API. This data includes:

• Campaign names, budgets, spend, and status
• Performance metrics (impressions, clicks, conversions, ROAS, CPC, CTR)
• Ad creative thumbnails and asset metadata
• Audience, device, and geographic breakdowns
• Account and ad group identifiers

Google Ads API data. When you connect Google Ads, we request the Google Ads OAuth scope and access the following raw Google user data for the Google Ads customers you select:

• OAuth access and refresh tokens, accessible customer resource names, customer and manager account identifiers, account name, and account currency
• Campaign and ad group identifiers, names, status, and campaign type
• Ad identifiers, type, status, final and display URLs, image URLs, and responsive-search-ad headlines
• Keyword text, match type, quality score, and search terms
• Age range, gender, device, advertising network, targeted location, and geographic location-of-presence segments reported by Google Ads
• Dates and performance fields including spend, impressions, clicks, conversions, conversion value, CTR, CPC, impression share, and related metrics

From that raw data, Omnicial calculates aggregated or derived dashboard data such as totals by date, campaign, ad group, ad, keyword, search term, device, network, region, age, and gender; prior-period trends; conversion rate; CPA; ROAS; and performance summaries. These aggregates remain associated with the Google Ads account and are not necessarily anonymous. We do not create or use anonymised Google Ads datasets for independent analytics, advertising, data brokerage, or unrelated purposes.

We use raw and aggregated or derived Google Ads data only to authenticate the connection, discover the accounts you can access, fetch and display the dashboard views you request, apply your selected filters and date ranges, and—only when you request the AI Intelligence Report—generate that user-facing report. We do not sell Google user data, use it to serve advertising, or use it to train a general-purpose AI model.

Omnicial's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. These commitments apply to raw data and data aggregated, anonymised, or derived from it.

Display & Video 360 data. When you connect Display & Video 360, we request Google's Display & Video 360 API and Bid Manager reporting OAuth scopes. We store the resulting OAuth access and refresh tokens for the active session and read the active partners and advertisers available to you, including their identifiers, names, status, currency, and timezone. For the advertiser you select, we read campaign, insertion-order, and line-item configuration used to explain delivery, including names, status, goals, flight dates, currency budgets, pacing, KPIs, bid-strategy labels, frequency caps, creative counts, and warning messages. We also create one-time Bid Manager reports containing dates; campaign, insertion-order, line-item, Floodlight activity, creative, app or URL, environment, format, device, exchange, and country dimensions; and advertiser-currency media cost, impressions, clicks, post-click and post-view conversions, attributed revenue, Active View measurability and viewability, modeled reach and frequency when available, and video completion milestones.

We use Display & Video 360 data only to authenticate the connection, discover advertisers, prepare and display the dashboard for the date range you request, and generate an AI Intelligence Report when you request one. For that requested report, we send our AI the selected advertiser name and currency, date range, aggregated delivery and outcome metrics, flight budget and pacing summaries, warning text, limited campaign, insertion-order, line-item, Floodlight activity, creative, and app or URL names with performance, inventory breakdowns, and video-retention metrics. We do not send OAuth tokens, partner or advertiser identifiers, or raw report files to our AI. Omnicial does not create or edit campaigns, insertion orders, line items, creatives, or budgets in Display & Video 360.

Meta and Facebook Platform data is accessed solely to display your own advertising performance within your Omnicial dashboard. This data is:

• Used only to provide and improve the Omnicial service to you
• Not sold, shared, or transferred to any third party except as required to deliver the service
• Not used for independent analytics, advertising, or any purpose unrelated to your dashboard
• Subject to the Meta Platform Terms and Meta Developer Policies

TikTok Ads data. When you connect TikTok Ads, we store the OAuth access token for the active session and access the following data for the advertiser account you select:

• Advertiser identifier, account name, currency, timezone, and account status
• Campaign and ad identifiers and names, campaign status, ad text, landing-page URL, video identifier, and temporary video-cover URL
• Date, device platform, country, age, and gender reporting dimensions supplied by TikTok
• Spend, impressions, reach, frequency, clicks, CTR, CPC, CPM, objective-aware results, cost per result, conversion rate, and compatible purchase ROAS
• Video plays, 2-second and 6-second views, 25%, 50%, 75%, and 100% completion counts, and average play time
• Subject to the TikTok Business Products (Data) Terms

We use TikTok Ads data only to authenticate the connection, discover advertiser accounts, display and filter the dashboard, and generate an AI Intelligence Report when you request one. For that requested report, we send our AI the TikTok account name and currency, date range, aggregated account metrics and trends, limited campaign names and performance, device and regional performance, and video-retention metrics. We do not send the TikTok access token, advertiser identifier, ad landing-page URLs, or audience age and gender rows to our AI. We do not sell TikTok Ads data or use it for unrelated advertising or independent analytics.

X Ads data. When you connect X Ads, we store the OAuth 1.0a access token and token secret for the active session and access the account you select, including its identifier, name, currency, timezone, and approval status; campaign identifiers, names, and status; active campaign placements; and reporting metrics for the date range you request. Reporting metrics include spend, impressions, engagements, link clicks, likes, reposts, replies, follows, engagement and link-click rates, cost per engagement and click, and video views and completion milestones. X may revise recent reporting and billing data after it first becomes available.

We use X Ads data only to authenticate the connection, discover the advertising accounts you can access, display and filter the X dashboard, and generate an AI Intelligence Report when you request one. For that requested report, we send our AI the X Ads account name and currency, requested date range, aggregated account metrics and trends, limited campaign names and performance, placement performance, and video-retention metrics. We do not send the OAuth token, token secret, advertising account identifier, or X user credentials to our AI. We do not sell X Ads data or use it for unrelated advertising or independent analytics. Use of X is also subject to the X Terms of Service and applicable X Ads terms.

You may revoke any platform connection at any time from your account settings or directly through the respective platform's authorization management page.

1.3 Usage and Technical Data

We collect anonymised usage data to improve the Service, including:

• Pages and features visited, session duration
• Browser type, operating system, and device type
• IP address and approximate geographic location

We use Umami Analytics, a cookie-free, privacy-preserving analytics platform. No personally identifiable information is stored by our analytics system.

4.1 Transfers of Google User Data

Our cloud hosting and cache/database processors process Google OAuth tokens, Google Ads and Display & Video 360 account identifiers, and related reporting data on our behalf only as needed to operate Omnicial. When you request an AI Intelligence Report, we transfer to our AI the selected account or advertiser name and currency, requested date range, aggregated account metrics and trends, and limited entity names and performance breakdowns described in Section 1.2. We do not send OAuth tokens, Google Ads customer IDs, Display & Video 360 partner or advertiser IDs, search terms, ad URLs, Google Ads audience demographics, or raw Display & Video 360 report files to our AI for this feature.

We may disclose Google user data to legal authorities when legally required or for security purposes such as investigating abuse. Google user data will be included in a merger, acquisition, or asset sale only after obtaining the affected user's explicit prior consent. We do not otherwise transfer Google user data to advertising platforms, data brokers, information resellers, or other third parties.